My favorite ad campaign of the Olympics, Thanks Mom by Proctor and Gamble, is expanding the community service element of the campaign. And you can help support Team USA through them.
Young children are bluntly honest because they haven't learned the filters that keep most of us from sayine exactly what we feel. It's amazing when you calculate the amount of time we spend as adults managing what we say to protect ourselves and others. Young children don't bother - they just ask "what about me."